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You Can Play - The Mountain Doesn’t Care

Athletes face many challenges on the way to the Olympics, a championship or a solo journey. Heart, skill and determination are what define success, but sometimes mastering an environment – the sea, a course, a mountain – can be part of the challenge.<p>

Sports fans and advocates at HQvB Advertising in Toronto have produced a video that provides a thrilling look at the relationship between a physical challenge and the human condition. HQvB and their friends at Keen Music and Redlab Digital have teamed to support You Can Play with this video showing that an environment is both a friend and competitor, but doesn’t care whether an athlete is black or white, poor or famous, straight or gay.<p>

Visit http://hqvb.ca for more information on an agency that lets an imagination fly.